D’ORO COLLECTION, THE BRAND’S PREMIERE IN MALAYSIA

As announced, the D’ORO Collection Premiere in Malaysia – third Asian step of 2020 – was held yesterday, Thursday, November 26, in Kuala Lumpur.

The Premiere, which marks the Brand’s official arrival in Malaysia, was staged on the terrace of Marini’s On 57 with live connections from the D’ORO Collection headquarters in the heart of Rome.

Salvatore Giorgio Dino, CEO of D’ORO Collection, personally welcomed the 10 VIPs invited to the event by connecting live with Kuala Lumpur.

“We wanted to make our Premiere in Malaysia a unique and exclusive event that fully reflects the values and characteristics of our Publishing House.

Cesare Basile, APAC Representative of the Publishing House supervised the Premiere.

A presentation that turned into a friendly chat on a large screen between the guests and Salvatore Giorgio Dino joining from Rome.

“Unfortunately I wasn’t able to go to Kuala Lumpur in person, but we made sure that I could still participate in the event. I like to chat with my guests and collectors,” says Salvatore Giorgio Dino.

On the terrace of Marini’s On 57, on the fifty-seventh floor, you could breathe the air of a meeting among friends.

Cesare Basile took the guests on a tour of the publishing house, from Via Appia Antica to the creation of the books, entirely handmade.

DNA Lamborghini

Finally, DNA Lamborghini, presented for the first time in Malaysia. The book is one of the Publishing House’s titles and is the only one in the world made of Forged Composites.

“Curiosity towards DNA Lamborghini is consistently increasing”, says Salvatore Giorgio, “the available copies are less and less and, consequently, the collectors’ value is growing”.

“Presenting DNA Lamborghini today is like presenting a numbered work of art. The approach has completely changed. When only a few copies of a book are left, everything takes on a new charm”.

D’ORO Collection has reached another important milestone and is already thinking of 2021.

A year that will still see Asia as the protagonist and will be full of appointments dedicated to one-off copies.